Strategy
Create appetite appeal in a package design that will standout,
connote quality and be easy to find/buy.
Execution
Brand Identity:
Develop and establish a strong, old-world, Italian control-brand name
with complimentary logo/ID graphic
Imagery:
Place strong brand name/graphic over high-res, fresh-from-the-oven
product photography unitizing vivid support copy
Overall:
Convey Artisanal and high quality; made especially for you and your family;
healthy, fresh & delicious; not your every-day pizza
