Package Design
 
Our package designs drive increased sales: branded and private label; food and non-food. Wright Design has a proven track record of significantly increasing sales through effective package graphics…from achieving buyer acceptance through to consumer purchase and repurchase. We believe that “It isn’t creative if it doesn’t sell.”

(Click thumbnails below to magnify images)
Market Basket Gets Dressed Up
Introducing a new line of premium salad dressings – Market Basket Signature Dressings – dressed up in upscale graphics befitting their product quality.
Competing with the best in the category means the Market Basket brand must look the part – with labels created by Wright Design.
Discover the Wright Design difference! Let’s Talk!
The Trump Network Introduces
Snazzle Snaxxs™
Introducing Snazzle Snaxxs™, a unique line of nutritionally balanced snacks and drinks for kids. They’re designed to replace the empty sugary calories, synthetic flavors and chemical “fake foods” of today’s snack foods with protein, vitamins and minerals. And, unlike many good-for-you products, Snazzle Snaxxs™ snacks and drinks taste great!
Be the next success story! Let’s Talk!
Harmony Bay Coffee Introduces
Seasonal Varieties
Make sure to try Harmony Bay’s seasonal spice blend coffees during the holidays — find them in BJ’s club stores and Market Basket supermarkets. The new packaging design for these varieties and Plantation Select, the brand’s special Rainforest Alliance coffee, were created by Wright Design.
Legal Sea Foods® Extends Brand
Footprint at Retail
Following a successful Seafood Steamer launch in BJ’s, Legal Sea Foods followed quickly with an Appetizer Server, Salmon Cakes and Crab Dip – all in the new brand look created
by Wright Design.
BJ’s expands it’s organic foods product line
Earth’s Pride® was born when BJ’s Wholesale Club decided to provide its members with a wide variety of organic food choices. Wright Design created the Earth’s Pride brand identity and packaging design for the initial product line and the new products depicted here – as BJ’s continues to build its organic foods equity.
BJ’s Creates a New Look for the New School Year.
Wright Design developed an entirely new image for BJ’s Berkley & Jensen® art supplies, targeting moms and kids buying back to school supplies. In just the first few weeks, the SKUs have enjoyed double digit sales increases over YAG.
Legal Sea Foods® Introduces Brand Into Club Stores
Because of its expertise in food packaging and in the club store segment, Wright Design was chosen to design the new retail line of Legal Sea Foods products. Here’s an initial item—with more to come.
Berkley & Jensen®
In the forefront of upscale private label design, Wright Design created Berkley & Jensen, BJ’s Wholesale Club’s signature brand for consumer members. Products redesigned under the Berkley & Jensen label show an average 30% sales increase in Year I.
Welch’s® Single Serve Multi-Packs
Wright Design established a standard for the fruit juice category with Welch’s single-serve full color shrink wrap labels. 24-pack club store varieties and supermarket 6-packs exploded brand distribution achieving double digit sales increases over former SKUs.
Earth’s Pride® Organics
Helping BJ’s Wholesale Club enter the organics category, Wright Design created the Earth’s Pride Organics brand. Graphics adapting the organic foods category’s tone and manner serve as an umbrella for a wide range of products including dairy products, beverages, frozen fruit, fresh vegetables, coffee and dressings.
Bistro Cuisine
Mrs. Budd’s brand leads the chicken pie category in the Northeast. Budd Foods wanted to create a higher value segment to bring new users into the category. Voila, Bistro Cuisine! A unique “French country style” product with stopping power and appetite appeal.
Beacon Light®
Wright Design did a thorough makeover of this 20 year old brand, creating a logo with solid product relevance, boosting a quality image by way of full label graphics, and increasing trial with clear communication of species and benefits. Key account distribution expanded 30% in the first 6 months.
Mama Rosie’s®
The objective was to upgrade the entreé segment of the Mama Rosie’s pasta product line with increased appetite appeal, a more dominant logo and brand color and clearer benefit communication. The result? Sales are so positive that the entire bag and carton lines now use this format.
Chef Antonio®
Richelieu Foods, the nation’s #1 frozen pizza private labeler wanted its own brand. Wright Design revamped Chef Antonio’s identity and graphics creating a modern, national brand of ”authentic“ Sicilian-style pizza, appropriate as a control brand alternative to private label.
Welch’s® 8/64 oz. Club Pack Tray
Welch’s turns a loser into a winner…
Welch’s 100% 8/64 oz. Grape Juice was slated for discontinuance at Sam’s Club. Relying on its club store expertise, Wright Design redesigned the tray and pallet for maximum appetite appeal and in-store impact. Sam’s kept the product and designated it “Volume Producing Item” for the fruit juice category. Year 1 sales with the new design: +24%.
Terroir™
George Howell, world renowned coffee connoisseur, identified the best sources of single origin coffees around the world to create a new high-end segment in the coffee category. Wright Design created the Terroir identity and packaging to showcase the individual farms/regions of distinctive single-origin coffees.
Market Basket®
In a crowded salad dressing section, Wright Design created a revised logo for Market Basket and a label format for salad dressing bottles that achieved brand impact and clear communication of product names and benefits.
UNO®
Pizza is typically found in the supermarket frozen foods department. UNO pizza is stocked in the refrigerated, deli section. The company hired Wright Design to create a line that could logically be placed in either section - with traditional pizza cues plus deli/take out overtones.
WonderTablitz™
A revolutionary new product needs a standout shelf presence. Wright Design created the WonderTablitz identity and label featuring the amazing tablets that turn into cleaner with just the addition of water.
Lextron™
BJ’s Wholesale Club wants to optimize its opportunities in technical products. Lextron, a private label brand created by Wright Design, allows BJ’s to offer higher quality tech products at more competitive prices.
Welch’s® Fruit Snacks
Welch’s enters a new and exciting market.
Relying on its positive image with young families Welch’s asked Wright Design to create brand packaging relevant to the kids snack category. Results? Actual Year 1 sales were 4 times launch estimate!
Executive Choice®
Wright Design created Executive Choice, BJ’s Wholesale Club’s signature brand for professional members. Combining typical ”business oriented” characteristics with a touch of family appeal, the brand reaches consumers as well as business operators.
VasoActive
To expand their market, this line of health care products required an upgrade to their logo and packaging. The new look created by Wright Design ignited an East Coast rollout netting immediate distribution at Pathmark, ShopRite and A&P.
Himalayan Salt™
A highly unique yet commodity product -salt- had to be branded and packaged in such a way as to communicate its Himalayan origins, its health benefits and its versatility of use as both a condiment and bath salt.
Akara
When a young Nigerian chef came to America to “bring the fantastic foods of western Africa to the American palate”, it took the amazing baobab tree and the bright colors of western Nigeria applied to a unique brand identity and package to seal the deal.