Collateral Materials
 
Wright Design develops a wide range of collateral materials including stationery (business cards, envelopes, letterheads), product fact sheets, sales brochures, POS materials, consumer promotion materials, trade ads, and FSI ads.

(Click thumbnails below to magnify images)
Breyers®
Working with a sweepstakes fulfillment company, Wright Design created the name, copy and a full set of sales and in-store materials for the Breyers Pro Football Sundae Sweepstakes. This promotion was so successful with key retail accounts that it ran for three consecutive years in the greater New England market.
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Friendly's®
A colorful yet factual sales brochure and product sell sheet introduces a line of unique ice cream pies under the Friendly’s brand.
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Lifetime Home Loans
A start up enterprise in the home mortgage business requires a professional identity, business materials, bio sheets, and a sales brochure.
Pamet Systems
A company specializing in optimizing the communication and information sharing between emergency services needs detailed yet simple sales materials to explain its complicated systems to prospects– city and town managers.
Terroir™ Coffee
Beyond its function as a brand identity for a line of unique products, Terroir serves as a corporate identity and, as such, is featured in a full array of business materials.
Blount® Seafood
In the foodservice arena, it is important for the Blount sales force to have sales materials that both present factual product information for the buyers and appetizing meal presentations appealing to chefs. Powerful trade ads are created to enhance and punctuate messages in personal sales presentations.
Old Mother Hubbard®
Due to its extensive breadth of dog treat products' brands, sizes, shapes and flavors it is critical to develop a sales brochure that makes it easy for the sales force to be in command of the product line and to clarify the offerings for headquarter buyers and retailers.
UNO® Pizza
A brand new approach to selling UNO Pizza in the deli section as a “take out” item calls for ads announcing the concept to the trade.
FiRE+iCE
The most important use of the new FiRE+iCE identity, logo and brand positioning is at customer level with the restaurant chain’s newly designed menu.
Gorton’s®
When the Gorton’s Fisherman makes his appearance in supermarkets, it is important to have large and strongly branded POS materials announcing his presence.
Nurse Mates®
Selling professional medical products to consumers is made much easier with equally professional product sell sheets and brochures.
Caffé Vergnano®
In America, even imported products require the added incentive of an FSI coupon ad to obtain retail distribution and consumer trial.
Colgate®
Some of the most mundane professional products can be upgraded with a consumer products touch.
Rockport®
Sales materials don’t always require fancy four color printing. With a strong creative idea, one color can achieve the same objectives.