FiRE + iCE Rebirth: FiRE + iCE is a HOT restaurant concept. A unique experience where you can create your own delicious meal in a fun, exciting and interactive atmosphere. You can enjoy the FiRE + iCE experience at locations in Boston and Cambridge, MA, Providence, RI, South Lake Tahoe and Livermore, CA and Birmingham, AL.

FiRE + iCE chose Wright Design to revitalize the brand's graphic image starting with the Logo and including the Menu, POS and Website. We'll report on the redesigned POS and Website as they are completed…now, we invite you to experience the new FiRE + iCE Menu! [View Menu]

Wonder Tablitz™ wins NACD's Best in Show Award: Wonder Tablitz is the newest idea in cleaning products. While unsurpassed in cleaning performance, they come in an environmentally friendly package meeting the requirements for sustainability and recyclability. Their unique spray bottle package was awarded Best of Show in the National Association of Container Distributors (NACD) Annual Packaging Competition.

Wright Design was selected to create a strong, exciting brand logo and a label that would communicate the unique qualities of this innovative product line. [Read Article]

Wright Design takes pride in creating BJ's organic brand: Earth's Pride was born when BJ's Wholesale Club decided to provide members a wide variety of organic food choices. Wright Design created the Earth's Pride brand identity and packaging for the initial product line, including whole and 1% milk, butter, soymilk, apple juice, broccoli, green beans, triple berry blend and olive oil. Highest quality, fully organic Earth's Pride is exclusively available at all BJ's Wholesale clubs.
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Wonder Tablitz proves less is more with three "E" benefits: Wonder Tablitz. A new line of household and deodorizing products that are Effective, Environmentally friendly and Economical. Wright Design created the Wonder Tablitz brand identity and labeling for this unique product's patented dispenser bottle.
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Salute to Excellence Award: Based in Natick, MA, BJ's is the largest membership warehouse club in New England-operating 173 stores in 16 states...
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Kraft paper 'delivers' pizza: Redesigned packaging for refrigerated pizza and other products from Uno Foods is styled after pizza delivery boxes...
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Packaging gets psyched: Uno Foods Inc. (www.unofoods.com), Boston, used package graphics to convey the restaurant quality of its refrigerated retail pizzas...
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Pizza with a view: For refrigerated boxed pizza from Uno Foods Inc., a green graphics scheme is out and a windowed brown version is in...
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VasoActive Pharmaceuticals: employed foil stamping and embossing elements as part of a package redesign for its three flagship topical lotions...
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21st Century Design: Here are some tips for private label packaging design for the 21st century...
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