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Dale Casto ¦ President
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Dale’s wide-ranging expertise provides our clients with effective, actionable insights
drawn from his extensive career in national and regional brand consumer products
sales, marketing, advertising and design.
At first a Sales Manager and, later, Friskies Pet Foods Brand Manager at Carnation Company, he understands
the needs and duties of his sales and marketing clients—from personal experience.
From running his own consulting firm and holding Director of Marketing positions at
Old Mother Hubbard Pet Foods, Deering Ice Cream and Colombo Yogurt, Dale honed his skills
at developing effective brand strategies and competitive positionings. And, as Account
Supervisor on the Wm. Underwood, Hannaford, Table Talk, Hanover Brands, Kirschner, Ocean
Spray New Products and N.E. Shrimp accounts at a national advertising agency and as
Management Supervisor on the H.P. Hood, Cains, Superior Pet and Veryfine accounts at
Cabot Advertising, he further developed his ability to understand the components of
effective consumer communication. Co-owner with Bob Hill at Wright Design, Dale’s primary
function is as account representative on the majority of our client businesses.
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Robert Hill ¦ EVP & Design Director
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Bob is the heart and soul of Wright Design’s creative operation. After attending the Art
Institute of Chicago and graduating from the American Academy of Art, he soon found his niche
in consumer products as Senior Packaging & Merchandising Designer in Gillette’s Personal Care
and Toiletries Divisions… developing identities, packaging design (structural and graphics),
point of sale materials and sales materials for national brands like Gillette Right Guard, Dippity
Do, White Rain and Supermax. Eager to strike out on his own, he and Kent Wright founded Wright Design
in 1976 and the rest of the story is visible on this website! At Wright Design, Bob divides his time between
directing the activities of the other designers and conducting his own design projects. As a testament to the
effectiveness of his work, many of his brand identities have endured, such as Nabisco Junior Mints,
Chuckles, Colombo, Cabot Stains, Jean Nate, Fruit Snacks, Burger King Touch N’ Go! and Sun In.
Bob has contributed to the success of over 100 national and regional brands, including every one
on this website. Packaging design for Bob’s clients brands is successful because he executes his
key philosophy- “It isn't creative if it doesn’t sell.”
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Sharon Harris ¦ Senior Graphic Designer
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Sharon, our senior designer with over 16 years of professional design experience,
is responsible for crafting new identities and logos for consumer products brands,
designing branded and private label packaging for extensive lines of products, and
developing graphic standards for regional and national brands. She also has excellent
experience designing successful websites for our clients, as well as collateral,
business, and advertising materials. Sharon’s background includes four years as a
cutting edge website designer and art director for Lycos.com and several years as
an interaction designer for Incontext Enterprises focusing on the usability of
software and web applications.
Sharon’s expertise is in creating designs that capture attention while at the same time
maintaining a consist unified standard of design—which she applies when developing packaging
for a line of food products, a website for a business-to-business client, or a set of promotional
materials for a coupon redemption firm.
Sharon has a Bachelor of Fine Arts degree in Visual Design from the University of Massachusetts, Dartmouth.
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Jennifer Gagnon ¦ Senior Graphic Designer
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Jennifer has been an integral part of the Wright Design team for over eight years.
She was instrumental in building the Berkely & Jensen brand to the over 400 product
line that it is today, continuing to bring a fresh and contemporary aspect to designs.
Prior to Wright Design, Jennifer worked with major marketing and advertising firms,
including Crispin Porter and Bogusky, where she was lead digital Artist on the Volkswagen
account. She has also worked with national accounts like American Express, Geek Squad,
Sony and Burger King.
Jennifer graduated from the University of Massachusetts with a Bachelor of Fine Arts.
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Andy Hunt ¦ Web & Graphic Designer
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Andy studied multimedia in combination with graphic design at Champlain
College in Burlington, Vermont. His blend of design skills and web development tools
(HTML, CSS, Flash, Javascript & PHP) provide an
invaluable resource for addressing our clients’ growing need for web and digital media.
Andy has worked on projects developing web media, brand identities and
product packaging for companies like BJ’s Wholesale Club, Budd Foods,
FiRE+iCE and Market Basket.
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