“Wright Design has worked with Welch’s for a number of years developing label designs. I’ve been very pleased with their work. While adhering to the assignment briefs, Wright Design delivers creative and innovative designs. Wright is knowledgeable about designing for different label types. Over the years Wright has developed paper, poly, shrink wrap, aluminum can, refrigerated carton, corrugate and chip board box label designs for Welch’s. Bob Hill works well with Welch separators and printers. He has an excellent understanding of the various printing methods. Since Bob takes into consideration the advantages and limitations of the printing method, I know that designs created by Wright Design will be achieved on press. I can also count on Wright Design to meet very demanding timelines. They have gone out of their way on numerous occasions to meet my label requirements”.
Graphics Leader, Welch Foods Inc.
“Wright Design joined Butcher’s in an extraordinary partnership in turning Butcher’s Cleaning Crew from an idea into a line of 21 household cleaning products. The packaging design supplied a product personality so well matched to its retail channel- hardware stores and home centers- that 90% of the stores we targeted for test market bought the product line.
In addition to excellent package design, Wright Design developed effective point-of-purchase merchandising, consumer literature, planograms, and even the introductory newspaper advertising. Finally, Wright Design’s business counsel was most helpful in the development of the business plan for Butcher’s Cleaning Crew.
Wright Design has very nice people who regularly and with great modesty exceed all expectations”.
General Manager, Consumer Products
The Butcher Company
“Existing private label products that Wright Design has redesigned into the Berkley & Jensen family have averaged 30% sales increases in their first year. And we have enjoyed similar success with totally new products designed by Wright Design. The sales numbers speak to their creative ability, but to us, Wright Design’s service is an equally important attribute. They are highly responsive to our needs which frequently entail creating package designs in weeks rather than months. Wright Design has been highly instrumental in the success of our Corporate Brands.”
AVP Manager, Corporate Brands
BJ’s Wholesale Club
“Wright Design grasps the concept of consumer packaging goods. For example, suggesting a color scheme based on display location, taking into account in-store esthetics that may prevent a consumer from noticing the product. They have acted as an extension of our team for many years. They consistently go out of their way to ensure we meet our deadlines whether we have given them a day, week or a month notice. From helping us create mock ups to suggesting copy to presenting creative ideas, Bob, Dale, and their team have been our security blanket through the entire packaging development process. Wright Design is our first call when we have developed a new product and require a packaging concept. If we have general ideas, or need to start from a blank canvas, Wright Design understands our company, our goals and our budget. We know the final design will represent our company’s brand essence. They continue to support us with an extraordinary level of professionalism and class. Trust worthy, ethical and deeply committed, Wright Design will collaborate with you and bring your packaging to life.”
“Wright Design accomplished for Cabot Stains what no other designer or advertising agency before them was able to do. You were the firm who uniquely understood and successfully communicated Cabot’s 111 year old heritage and brand equity with a fresh, contemporary and sales generating design.”
Samuel Cabot III
President, Cabot Stains
“I’ve had the opportunity to work with the folks at WRIGHT DESIGN on a number of different projects over the last few years and I highly recommend them as a source for innovative, creative and solution oriented graphic design services. I look forward to seeing their name on my calendar as I know it will be a great day working on a project that I’m proud to be associated with”.
Owner, Gary Tardiff Studio, Inc
“I first ‘discovered’ the Wright Design team while I was Director of Marketing at Blount Seafood Corp., and worked closely with them for over 10 years on a wide variety of projects, ranging from: establishing a updated corporate identity, logo design, re-positioning of our branding strategies, development of letterhead, business cards and collateral sales material (including supervising photography used in national ad campaigns, POS and tradeshow booths), and packaging design (for retail, foodservice and club channels). Partnering with Wright Design can be summarized in three basic categories: people, performance and pricing. PEOPLE: Wright Design people are true professionals—competent and results-oriented, yet personable and a delight to work with. There’s no over-promising, idle chatter or gratuitous glad-handing here. Their focus is on learning enough about you and your company to enable them to craft effective ‘solutions’ which advance your company objectives. You will quickly come to see them as an integral part of your company’s marketing department, and justifiably so. (I know of one company owner who came to Wright Design after trying several other venders. His comment: ‘They actually got it! They understand what I am trying to do here!’ So, yes, they do listen and listen well.) PERFORMANCE: Wright Design consistently delivers real value measured by any reasonable metric. Over the years, I consistently enjoyed increased sales volume as well as regular compliments on our distinctive packaging and collateral material. Projects were always completed on time, within budget, and with great results. PRICING: Especially in our current economic environment, marketing budgets are under severe pressure. The good news is this: you won’t find greater value per dollar spent than with Wright Design. Premium results on a moderate budget: that’s how I would characterize Wright Design’s economic value to its clients. Warning: The ‘Design’ in ‘Wright Design’ can, to the unwary, be a bit misleading because strategic analysis is so integral to Wright Design’s approach. You’ll be challenged to establish and review your core objectives and key value proposition; then you will witness the disciplined, consistent execution of that strategy across all categories of work they produce for you. In short, it’s like having an in-house marketing consultancy service thrown in with a high-end graphic development team”.
Owner, Apex Commercial Capital, Ltd.