Strategy

         Shake up the pizza category with a new healthy imported organic line of Italian-made wood-fired pizzas.

Execution

Brand Identity: Utilize and create strong, special Market Basket branded pizza line look

         Imagery: Show dominant, eye-catching, straight-from-the oven, fresh-baked pizza product photography

Overall: Develop a design look that will stand out in a crowded category and appeal to fussy, health-conscious consumers