Strategy
Communicate delicious and distinctive natural, healthy snack treat appeal;
the only snack made from coconut and sweet milk caramel
Execution
Brand Identity: Develop new brand ID from existing Coco Yummy (CY) imagery
(new proprietary font and graphic)
Imagery: Make CY treat ingredients and product flavor images the true hero
to differentiate from all competitors
Overall: Capitalize on unique tropical nature of all CY ingredients especially
coconut for it’s heathy, great taste and high demand
