Strategy
Offer club-store members a product/package that satisfies their demand for
the finest all-natural AHI Tuna steaks in the world.
Execution
Brand Identity: Feature Jana Worldwide company brand identity (synonymous
with best-in-class, eco-friendly and sustainable fishing practices)
Imagery: Utilize high-definition digital photography of fully cooked and sliced
Ahi Tuna Sashimi grade steaks
Overall: Clean, clear, impactful design layout; complimentary use of colors,
visual elements and informational copy
