Convey the Sylvania LED unique benefit of dimming from bright
white to a relaxing candlelight


Brand Identity: Maintain the brand’s current well known logo equity

Imagery: “Premium Dimmable” copy to identify what it is; clear graphics
of the dimmable action to show what it does

Overall: Feature the brand’s point of difference and convey high quality

Sylvania 65w before & afterIMG_Photo-1